The sense of beauty and the spirit that enlivens every place inhabited by man as guides for a fuller and more meaningful existence. Places have a soul. Our job is to find out. Exactly as it happens for the human person. ” (James Hillman)” At the time of the Roman Empire, the soul of places was called the Genius Loci. The Genius Loci it was linked to the territory, to the city, or even to a grove or spring. In the modern world, the genius loci is that quality, that indefinable but very clear spirit that distinguishes a place. It is a set of conditions, traditions, cultures, skills that are handed down from father to son and that constitute the identity of a place, even when they spread throughout the world.

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